1. Damn sharp dude
Some guys have it. They are able to pick a needle from the hay-stack whereas some stuff will pass under our noses undetected. Check out this impressive observation from a guy on the FMF Wheat Bics ad:
A LOCAL company has just started producing wheat bics recently. With it came a huge marketing campaign. In the TV commercial, a women explains how she has been eating that product since childhood. How can that be?
Imraz Ali Sahib
Lautoka[1] Fiji times [link]
True very true. Serves FMF right for totally ripping off Sanitariums Wheat Bix.
[2] Critique
FMF as a company make awesome products. Just recently I was munching on their 'kidz-cookies' which was itself dirt-cheap compared to some imported ones. However good this company is, it totally lacks creativity. Their product design team is LAME... if such a team does exist. Why are they ripping off other brands? And not just that, their ads are pathetically similar! Check out oreo's ad and FMF's clone biscuit ad. TYMO is TimTam. Wheat Bics is Wheat Bix. They might say, hey as long as we are making money.
But where do principals and morals come into the picture? Shouldn't a company by default take these corporate responsibilities? One name comes to mind, and yes it is CHINA. These guys are kings of piracy! Heck, clones of iphone were out even before the original from apple! And we do see progress in China. Why? Because a reason might be is that companies are not investing in design engineers. They just want drones to carry out repetitive tasks (although not all). So back to FMF, do you think they are following a pro-china policy (being smart) or are they too dumb to come up with original ideas?
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